Short Films People Actually Want to Watch


John Rebell Films

We create original short films for local businesses.

The films are designed as entertainment, not traditional commercials. We create the story and production, then customize the finished film for a specific business and market.

And sometimes, you become part of the story.

We license each film to only one business in a category within a local market, guaranteeing you have a unique product no one else has.

Have questions? They're probably answered below.

Who These Videos Are For

Our films are best for independent local businesses that want something different from traditional advertising.

We work best with businesses where there is a story to tell, a memorable setting, interesting customers, or an experience people can recognize.

Can I actually appear in the film?

Yes.

When it fits the story, you or someone from your business can become part of the film.

This isn't a traditional spokesperson appearance or sales pitch. You appear as part of the story itself, in a role that makes sense for the film.

We'll work with you to determine who appears, where they fit, and how to make the appearance feel natural.

How much does a film cost?

Our films typically cost $3,000–$3,500, and sometimes more depending on the film and the amount of customization required.

Standard customization is included. More extensive personalization—including becoming part of the story yourself—is available at additional cost.

Why we are currently offering roughly half that.

Right now, we're building our portfolio and are offering a limited number of films at a reduced introductory price in exchange for a testimonial.

This is will give you exclusive Rights to use this video in your metro area for 1 year. 30 days before your one year anniversary, we'll send you a notice. You'll have the opportunity to renew or cancel at that time.

No artificial urgency, No limited time only, crossed-out prices, or “special offer”. This is why you're getting a lower price. 

What exactly gets customized for my business?

Your business name, logo, branding, and contact information can all be incorporated into the finished film. Depending on the story, we can also customize locations, signage, dialogue, individual scenes, and the ending.

But customization can go considerably further than changing names and logos.

You, your employees, or other people from your business can actually become characters in the film. When it works naturally with the story, we can build your appearance directly into a scene rather than simply adding you as a spokesperson.

The goal is simple: when we're finished, it shouldn't feel like our film with your advertising added to it.

It should feel like your film.

I particularly like that last distinction for JR.com. It establishes three levels without spelling them out as some cheesy feature list:

Brand customization → Story customization → Personal participation.

Will you sell the same film to one of my competitors?

No.

We license each film to only one business in a category within a local market. If you licenses a film, we won't license that film to another competitor in the Des Moines market.

Each film is unique and designed for your business only.

 

Can the same film be used in another city?

Yes.

We may adapt a film for a similar business in another market. Your local exclusivity applies to your business category and market, not to every business everywhere.

Where can I use the film?

You get your choice of (Not Both) either website/YouTube style 16:9 Aspect ratio, 

or 9:16 style suitable to FaceBook/Instagram/Social Media. 

If you want both styles then expect a more expensive package.

You can use the finished film on your website, social media, YouTube, email marketing, in-store displays, and your own digital advertising.

We'll spell out the usage rights in writing before you purchase the film.

Do I own the film?

No. John Rebell Films retains ownership of the underlying film.

You receive a license to use your customized version according to the terms of our agreement, including the local exclusivity described above.

This allows us to adapt the underlying story for businesses in other noncompeting markets while protecting your market from direct competitors.

How long does customization take?

That depends on how much needs to be changed.

Simple branding changes can be completed relatively quickly. Films requiring changes to locations, dialogue, characters, or scenes will take longer.

We'll give you a timeframe before beginning the customization.

Can you create an entirely original film for my business?

Yes and No

If none of our existing films is appropriate, we can develop an original story specifically for your business. Original productions are quoted separately because they require considerably more development and production work.

We do however have our brand to protect and we reserve the right not to create films we find unsuitable.

Can I request changes?

Yes, within reason.

You'll have an opportunity to review your customized version and request corrections or reasonable changes before the film is finalized.

Major changes to the story, characters, or structure after production has begun may require an additional charge.

What if I don't like the finished version?

This one needs to be carefully defined because we don't want to promise unlimited speculative production.

I'd say:

You'll see the film in storyboard format before deciding whether you want it. Before customization begins, we'll agree on what will be changed for your business.

You'll then have an opportunity to review the customized version and request reasonable corrections before final delivery. 

You'll also get a reasonable number (2) of revisions.

Who These Videos Are NOT For

We are probably not a good fit if you're looking for a conventional commercial, corporate video, product demonstration, or spokesperson ad.

Can you guarantee views, leads, or sales?

No. No one can. If they could every movie would win an Oscar. If they do, run. 

We can make the film and help you understand how it can be used, but we can't guarantee how many people will watch it or how much business it will generate.

Can you make me a traditional commercial?

We can, but it isn't our focus. We make short narrative films, not traditional commercials. If you're looking for product shots, a spokesperson, a list of services, and a call to action, there are plenty of production companies that specialize in that.

That's not us.

 

Can you make the film more promotional?

Within limits. We can incorporate your business naturally into the story, but we won't turn the film into a sales pitch. The story comes first.

 

Can I change the story?

Minor changes may be possible. Major changes that alter the characters, structure, tone, or point of the film generally are more problematic. If you want a substantially different story, we can discuss creating an original film.

 

Can I tell you exactly how to make the film?

If you want a 100% original film, then know upfront, we can do it but it will be expensive.

Also we won't create certain subjects we find offensive. 

 

Can you put more of my products, services, specials, and prices into it?

Probably not. These are films associated with your business, not conventional advertisements built around an offer.

Can you make something safe and generic that everyone will like?

That's not what we're trying to make. Our films are stories. They may be funny, emotional, surprising, uncomfortable, or occasionally provocative. Not every film will appeal to everyone.They aren't supposed to. They are supposed to attract the IDEAL Customer/Client you want to attract.

Can I have the film cheaper if I remove some things?

Probably not. Most of the work is creating the film itself, not adding your logo or changing a few details.

Can you make unlimited revisions until I'm completely satisfied?

No. Reasonable corrections and agreed-upon revisions are included. Reworking the film repeatedly or changing the original scope isn't.After 2 revisions, you'll be charged extra.

What if I just want a video made exactly the way I already have it pictured?

It never hurts to ask. But Then we not the right company for the job.

How This Works

des moines sportsbar storyboard

This is where the film becomes yours.

Once you decide you'd like the film customized for your business, we create a production plan and storyboard showing exactly how your version will look—including your branding, signage, product placement, and any other agreed-upon changes.

Think of yourself as the Executive Producer.

You'll be part of the production process. You'll see the important creative decisions before they're produced, give us your input, and approve the agreed-upon changes as the film takes shape.

If you—or someone from your business—will appear in the story, this is where we plan that, too.

You don't need to know anything about filmmaking. That's our job.

You help shape the film. We make it.

Want This Film to Be Yours?

You've seen what we created.

Now imagine it customized around your business, your brand, and your market—with you helping shape the finished production.

And if you want to step out from behind the business and into the story itself, we can talk about that too.

If you want this film, don't wait for your competitor to ask first.

Tell us about your business below.

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